Lead Nurturing

Lead Nurturing

A Lead is a Person who asked for more. More information. More details. More content. They differ from every other person on the planet because they're qualified. They were willing to give up their personal information so that they could learn more about your brand. Sometimes it's their email address, it could be mailing address and phone number.  You may also hear people refer to them as 'Opt-Ins' because they have opted-in to receive information from you. So much of travel happens inside a 72 hour window, you've got to identify these People. Woo them with your Content. Warm them up with a personal touch. And Win them, convert them.

The Value Of Leads

The math behind Leads helps show their value even more. If it costs $1 to get a person to your website, and your website converts at 10% then a Lead is worth $10. In other words, you would have to pay $10 to convert 1 person. Another way to value Leads is by how much it takes to process them. What is the value of talking to a Lead on the phone for 15 minutes? How long does it take to email each person information about your company? How much does it cost to mail a brochure or magazine first class? No matter how you slice it, Leads are the most valuable asset in your marketing. And the difference between success and failure can be how efficient you convert every Lead to a Customer.

Lead Processing Best Practices

Immediacy. People online are conditioned to immediate gratification. Travel planners request information from many sources. The first person to get back to them with something that is close enough to what they want, they commit. Be the first to contact them with a concise, coherent, relevant offer.

The Legality Of Leads

The CAN-SPAM Act and the Interactive Advertising Bureau dictate how to handle people's private information. Therefore, you must adhere to the Privacy Policy that was in effect when the Lead converted. Their information must be kept in a safe, secure place. And you must handle unsubscribes properly.